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Chuang Yi Publishing Pte
Ltd
- Comics Distributors, Publishers, Publishing Consultants,
Media Sevices
Chuang Yi
Publishing Pte Ltd
Contact: Rony Neo
Address: 1003 Bukit Merah Central, Redhill Industrial
Estate, #02-01/02/03/04/05
Singapore 159836
Tel: (65) 6274-8713 (65) 6276-7274
Fax: (65) 6276-7314 (65) 6278-0253
e-mail:
info@chuangyi.com.sghr@chuangyi.com.sg
Website:
http://www.chuangyi.com.sg Categories: Comics Distributors, Publishers,
Publishing Consultants, Media Services Company Profile: Singapore Publishers of Manga (Japanese comic
books) & magazines; Comics Distributors, Publishers,
Publishing Consultants, Media Services
From its
early inception in 1990, Chuang Yi positioned itself
as a company specialising in manga (Japanese comic
book) publications, with the goal of sharing with
the local populace this unique storytelling art
form, having recognised its popularity in Asian
countries like Japan, Hong Kong and Taiwan, and its
potential to take off with equal fervour in
Singapore.
PUBLISHING
Over the years, Chuang Yi has successfully achieved
its goal of promoting this "manga culture" in
Singapore. Response to several of her flagship
titles like Dragonball , Slam Dunk , and Tian Long
Ba Bu convinced the company that there was a
significant local market demand for both manga and
comics. To further fuel this growing trend, manga
artists were specially invited to Singapore to grace
local book events and autograph sessions. Inoue
Takehiko's visit in 1997 during the peak of Slam
Dunk's popularity was a tremendous hit with the
local readers, culminating in a television interview
that created such a buzz in the local manga scene,
generating even more fans and supporters.
The worldwide Pokomon phenomenon during the late
1990s was the perfect catalyst for Chuang Yi to
bring the joy of manga reading to the untapped
market of English-educated readers. The overwhelming
response to several Pokomon manga titles sealed a
permanent manga presence among this new group of
readers, encouraging the company to increase its
range of titles to cater to this demographic. Having
secured its position as the leading manga publisher
in this region, Chuang Yi continued to explore new
markets by securing licenses to distribute its manga
comics to regional territories like Malaysia,
Australia, New Zealand, Philippines and India.
In 2004, Chuang Yi began pursuing opportunities in
line with its core vision. Magazines were added into
her portfolio with the serialisation of a range of
popular comic-magazines ( Winx Club, Disney's
Princess ) for Singapore and Malaysia. Frequent
events held at major shopping malls and schools
served to build strong rapport with a new breed of
young readers. This in turn, created new platforms
to cross-promote Chuang Yi's current publications as
well as other comic and manga related products.
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