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Cegedim Strategic Data - Healthcare Research, Biotech Research


Cegedim Strategic Data
Contact: Steve Jones Business Development Director
Address: 20 McCallum Street 04-01 Tokio Marine Centre
Singapore 069046
Tel: (65) 6372-5200
Fax: (65) 6372-5201
Categories: Healthcare Research, Biotech Research
Company Profile: Cegedim Strategic Data (CSD) is a leading market research company with over 36 years experience in the healthcare industry operating in more than 60 countries
CSD’s unique product portfolio provides truly Integrated Healthcare Research:
Promotion: Increase the effectiveness of your marketing mix and sales force strategies.
Patient: Analyse and track your market in patients to implement a successful product strategy.
Communication: Strengthen the impact of your communication strategy and benchmark against competitors.

Primary Market Research: Answer all your market research questions with tailored studies covering all healthcare players (physicians, pharmacists, patients, KOLs, consumers etc.).
Medical Research: Optimise the effectiveness of your clinical research and post-marketing studies.

Cegedim Strategic Data is the business unit formed by Cegedim on July 1st, 2005, combining 4 known enterprises, CAM Audited Promotional Data, Thales Longitudinal Patient Data, Zoom and Decisions Research. This business unit provides Market Research services to the top Global Pharmaceutical companies. CSD has access to Onekey and shared experiences within the Cegedim Group.

CSD offers a comprehensive range of solutions and market research services to meet the needs of the Pharmaceutical industry worldwide. The capability to integrate primary market research with audited promotional data from GPs and Specialists, and merge it with longitudinal patient level data is what sets the company apart from its competition.

CSD has physician panels worldwide and interviews over 200 000 physicians per year. With global coverage CSD maintains close coordination between its local affiliates worldwide and its Headquarters based outside Paris France . This coordination leads to uniform data collection and methodology. CSD benefits from its affiliates local expertise such as their local sales teams with market research backgrounds and local in house fieldwork and production. The combination of a global network and local expertise allows CSD to provide comparable worldwide analysis.

Increase the effectiveness of your marketing mix and sales force strategies.
CSD Promotion tracks comparable performance metrics on promotional activities covering GPs and specialists, both office and hospital based, and provides a standardised, transparent methodology. Working at global, regional and local levels CSD builds long-term client partnerships.

Global leader in Promotion analysis with over 30 years experience
Solutions provider in 39 countries
Promotion audits are managed by CSD’s in-house fieldwork teams
30,000 active physicians participate daily
Optimised delivery through CSD Advance providing customised reports faster than other industry sources

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