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Cegedim Strategic Data -
Healthcare Research, Biotech Research
Cegedim
Strategic Data
Contact: Steve Jones Business Development Director
Address: 20 McCallum Street 04-01 Tokio Marine Centre
Singapore 069046
Tel: (65) 6372-5200
Fax: (65) 6372-5201
e-mail:
Steve.Jones@cegedim.com
Website:
www.cegedimstrategicdata.com Categories: Healthcare Research, Biotech Research Company Profile: Cegedim Strategic Data (CSD) is a
leading market research company with over 36 years
experience in the healthcare industry operating in more than
60 countries
CSD’s
unique product portfolio provides truly Integrated
Healthcare Research:
Promotion: Increase the effectiveness of your
marketing mix and sales force strategies.
Patient: Analyse and track your market in patients
to implement a successful product strategy.
Communication: Strengthen the impact of your
communication strategy and benchmark against
competitors.
Primary Market Research: Answer all your market
research questions with tailored studies covering
all healthcare players (physicians, pharmacists,
patients, KOLs, consumers etc.).
Medical Research: Optimise the effectiveness of your
clinical research and post-marketing studies.
Cegedim Strategic Data is the business unit formed
by Cegedim on July 1st, 2005, combining 4 known
enterprises, CAM Audited Promotional Data, Thales
Longitudinal Patient Data, Zoom and Decisions
Research. This business unit provides Market
Research services to the top Global Pharmaceutical
companies. CSD has access to Onekey and shared
experiences within the Cegedim Group.
CSD offers a comprehensive range of solutions and
market research services to meet the needs of the
Pharmaceutical industry worldwide. The capability to
integrate primary market research with audited
promotional data from GPs and Specialists, and merge
it with longitudinal patient level data is what sets
the company apart from its competition.
CSD has physician panels worldwide and interviews
over 200 000 physicians per year. With global
coverage CSD maintains close coordination between
its local affiliates worldwide and its Headquarters
based outside Paris France . This coordination leads
to uniform data collection and methodology. CSD
benefits from its affiliates local expertise such as
their local sales teams with market research
backgrounds and local in house fieldwork and
production. The combination of a global network and
local expertise allows CSD to provide comparable
worldwide analysis.
Increase the effectiveness of your marketing mix and
sales force strategies.
CSD Promotion tracks comparable performance metrics
on promotional activities covering GPs and
specialists, both office and hospital based, and
provides a standardised, transparent methodology.
Working at global, regional and local levels CSD
builds long-term client partnerships.
Global leader in Promotion analysis with over 30
years experience
Solutions provider in 39 countries
Promotion audits are managed by CSD’s in-house
fieldwork teams
30,000 active physicians participate daily
Optimised delivery through CSD Advance providing
customised reports faster than other industry
sources
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Exciting opportunity with
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marketing and distribution of unique gel
health products and natural cosmetics
