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Binter & Co. Pte. Ltd. - Tyres, Auto Parts


Binter & Co Pte Ltd
Address: 12 A/B East Coast Road,
Singapore 428723
Tel: (65) 656345-7611
Categories: Tyres, Auto Parts
Company Profile: Singapore Tyres Company Suppliers and Distributors of Firestone, Goodyear, Kumho, Nankang, Cooper, Starfire Tyres. Also sells its own proprietary brand of alloy wheels, Centillion
Binter & Co. Pte. Ltd. is the proud distributor of the Firestone, Goodyear, Kumho, Nankang, Cooper, Starfire tyre brands. We also sell our own proprietary brand of alloy wheels, Centillion.

We are an established name in the tyre industry having been in this business for over 25 years. Not withstanding the age of our company, we are an innovative and progressive corporation constantly looking for new methods to improve our value-add to both retailers and end-users. We have developed strong relations with our manufacturers and have established long-term goals for mutual success.

Here at Binter, we recognize that the customer demands are increasingly varied and sophisticated. Our diverse array of products ensures that we are able to meet the tire needs of all consumer segments.

We believe in utilizing the latest form of technology to provide a fulfilling and enriching customer service experience. Over the years we have established a network of warehousing and distribution centres strategically throughout Singapore. To facilitate the convenience of our customers, we have an extensive network of dealers located in various points on the island.

In recognition of Binter's success, our company has been ranked in the Singapore Enterprise 50 listings for the past four years. The Enterprise 50 is jointly supported by the International Enterprise Singapore and sponsored by DBS Bank. It has become the definitive list of the fifty most enterprising, privately-held local companies in Singapore.

Binter’s product mix
Binter carries various tyre brands that ensure full coverage of the motoring public’s need. The strategy is to be able to provide natural “growth” choices for our consumer as they “graduate” from budget to luxury purchases.

Luxury brand – Goodyear tires
Goodyear Corporation is a Fortune 500 company that is headquartered in Ohio, USA. Goodyear is the luxury brand in Binter’s product line-up. The tires are mostly manufactured in Europe and can be found as original equipment on many of the continental vehicles. In this category, cost is not of priority to the consumer. The emphasis is on brand reputation and performance.

Premium brand – Cooper tires
Headquartered in the United States, and recognized as one of the largest tire manufacturer in the world , Cooper provides a full line of tires to meet the need of virtually all consumers from everyday motorists to the most demanding high performance, off-road and motorsport enthusiasts.

Mass-consumer brand – Firestone tires
The Firestone brand was created more than a century ago. Today, it still remains an iconic label among the motoring public. The tires are mostly manufactured in Japan, Europe and Thailand. Firestone is mainly used as replacement tires on Japanese and American cars. In this category, consumers are concerned about reliability and durability. The majority of drivers fall into this category. Binter also carries the full range of Firestone truck and commercial vehicle tires. The truck tyre segment consists of a few players with Firestone enjoying a prominent presence in the local market.

Mass Consumer brand – Kumho tires
Kumho Corporation is based in Korea. It is one of Korea largest tyre manufacturer. The growth in Kumho is very much in-line with the Korean automobile industry. Today, Kumho tires are installed as original equipment on all Korean car brands. Thus, their tires meet the demand of the ever-increasing number of Korean car owners. Also, Kumho has developed a niche following among the motorsport enthusiastic community with their innovative racing and rally tires.

Economy brand - Starfire
Starfire is the premium budget line of tires produced by Cooper. It is produced in the Cooper factory in Rongchen, China. Traditionally, most major tire brands shun away from producing private labels in the fear of attaining brand dilution. However, with the advent of so many budget brands, Starfire is set to stand out from the rest of its low tier peers due to the technical and quality control support from its parent company.

Budget brand – Nankang
Nankang is a leading Taiwanese tyre company. In recent years, the advent of Taiwanese and Chinese tyre manufacturers has led to the growth of a new consumer sector, the price-conscious driver. Nankang tires are manufactured in China and Taiwan.

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