Thailand Luxury Villas
Jomtien Pattaya Thailand.
Close to the beach, four bedrooms, fully air conditioned,
satellite TV, private swimming pool, free car rental
Binter & Co Pte Ltd
Contact:
Address: 12 A/B East Coast Road,
Singapore 428723
Tel: (65) 656345-7611
Fax:
e-mail:
sales@binter.com.sg
Website:
www.binter.com.sg Categories: Tyres, Auto Parts Company Profile: Singapore Tyres Company Suppliers
and Distributors of Firestone, Goodyear, Kumho, Nankang, Cooper, Starfire
Tyres. Also sells its own proprietary brand of alloy
wheels, Centillion
Binter &
Co. Pte. Ltd. is the proud distributor of the
Firestone, Goodyear, Kumho, Nankang, Cooper,
Starfire tyre brands. We also sell our own
proprietary brand of alloy wheels, Centillion.
We are an established name in the tyre industry
having been in this business for over 25 years. Not
withstanding the age of our company, we are an
innovative and progressive corporation constantly
looking for new methods to improve our value-add to
both retailers and end-users. We have developed
strong relations with our manufacturers and have
established long-term goals for mutual success.
Here at Binter, we recognize that the customer
demands are increasingly varied and sophisticated.
Our diverse array of products ensures that we are
able to meet the tire needs of all consumer
segments.
We believe in utilizing the latest form of
technology to provide a fulfilling and enriching
customer service experience. Over the years we have
established a network of warehousing and
distribution centres strategically throughout
Singapore. To facilitate the convenience of our
customers, we have an extensive network of dealers
located in various points on the island.
In recognition of Binter's success, our company has
been ranked in the Singapore Enterprise 50 listings
for the past four years. The Enterprise 50 is
jointly supported by the International Enterprise
Singapore and sponsored by DBS Bank. It has become
the definitive list of the fifty most enterprising,
privately-held local companies in Singapore.
Binter’s product mix
Binter carries various tyre brands that ensure full
coverage of the motoring public’s need. The strategy
is to be able to provide natural “growth” choices
for our consumer as they “graduate” from budget to
luxury purchases.
Luxury brand – Goodyear tires
Goodyear Corporation is a Fortune 500 company that
is headquartered in Ohio, USA. Goodyear is the
luxury brand in Binter’s product line-up. The tires
are mostly manufactured in Europe and can be found
as original equipment on many of the continental
vehicles. In this category, cost is not of priority
to the consumer. The emphasis is on brand reputation
and performance.
Premium brand – Cooper tires
Headquartered in the United States, and recognized
as one of the largest tire manufacturer in the world
, Cooper provides a full line of tires to meet the
need of virtually all consumers from everyday
motorists to the most demanding high performance,
off-road and motorsport enthusiasts.
Mass-consumer brand – Firestone tires
The Firestone brand was created more than a century
ago. Today, it still remains an iconic label among
the motoring public. The tires are mostly
manufactured in Japan, Europe and Thailand.
Firestone is mainly used as replacement tires on
Japanese and American cars. In this category,
consumers are concerned about reliability and
durability. The majority of drivers fall into this
category. Binter also carries the full range of
Firestone truck and commercial vehicle tires. The
truck tyre segment consists of a few players with
Firestone enjoying a prominent presence in the local
market.
Mass Consumer brand – Kumho tires
Kumho Corporation is based in Korea. It is one of
Korea largest tyre manufacturer. The growth in Kumho
is very much in-line with the Korean automobile
industry. Today, Kumho tires are installed as
original equipment on all Korean car brands. Thus,
their tires meet the demand of the ever-increasing
number of Korean car owners. Also, Kumho has
developed a niche following among the motorsport
enthusiastic community with their innovative racing
and rally tires.
Economy brand - Starfire
Starfire is the premium budget line of tires
produced by Cooper. It is produced in the Cooper
factory in Rongchen, China. Traditionally, most
major tire brands shun away from producing private
labels in the fear of attaining brand dilution.
However, with the advent of so many budget brands,
Starfire is set to stand out from the rest of its
low tier peers due to the technical and quality
control support from its parent company.
Budget brand – Nankang
Nankang is a leading Taiwanese tyre company. In
recent years, the advent of Taiwanese and Chinese
tyre manufacturers has led to the growth of a new
consumer sector, the price-conscious driver. Nankang
tires are manufactured in China and Taiwan.
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